Privacy policy
Who we are
Mira is run by Trading Stack Limited, a company registered in England and Wales (company number 16117612), West Winds, Wokingham Road, Bracknell, RG42 1PN, United Kingdom. We are the controller of your personal data. Contact us, including about privacy, at support@meetmira.co.uk.
What we collect
| What | Examples |
|---|---|
| Account | The email, or Apple or Google sign-in, you use to create your account. |
| Profile and preferences | First name, date of birth, gender, who you're interested in, the age range you want, your area (rounded to about 1km) and how far you'll travel. Your job and education, if you add them. If you choose to, your religion and ethnicity, and the religions and ethnicities you'd like to meet. |
| What you tell Mira | Your chat with Mira, and the profile she writes from it. |
| Photos | Your profile photos. Your main photo is also sent once to our partner Didit, as the face your verification selfie is compared against. |
| Verification | A selfie video that our partner Didit uses to check you're a real person, estimate your age and compare your face with your main photo, and a photo of your ID only if you look under 25. We keep only the results (age confirmed, profile verified). |
| How you use Mira | Intros and your yes or pass (and any reason you give), your likes and passes on the taste deck (we keep only the photo's style tags, such as outdoors or dressed up, not whose photo it was), requests, chats with your matches, and date feedback. |
| Travel mode | If you're on Plus or Premium and set a trip, the place you're visiting (rounded to about 1km, like your area) and your travel dates. We delete them the day after your trip ends, or as soon as you end it. |
| Safety | Reports and blocks, and the results of automatic safety checks on messages, request notes, photos and profiles. |
| Device | A push notification token for each device, and which platform it is. If you've allowed location, the country your phone is in when you open Mira (the country only). |
Sensitive information
Who you're interested in reveals your sexual orientation, and you may tell Mira other sensitive things, such as your religion or health. The law calls this special category data. We only use it with your explicit consent, which we ask for separately when you join. Mira can't match you without it, so you withdraw consent by deleting your account. Adding your religion or ethnicity is optional and up to you: you can hide either from your profile, use them only as filters, or remove them at any time. Mira asks once during setup, with "Prefer not to say" on both, and never asks about health or immigration status.
Why we use it, and our legal basis
- To provide Mira (contract): building your profile, matching, intros, chat, check-ins and notifications.
- Sensitive information (explicit consent): to match you with people you're interested in and who are interested in you.
- To keep members safe (legitimate interests, and preventing unlawful acts): checking messages, notes, photos and profiles for scams, abuse, explicit content and people who may be under 18; reviewing reports; banning people who break the rules.
- To make matching better (legitimate interests): learning from your decisions and feedback which matches suit you.
- Checking your age (legal obligation under the UK Online Safety Act 2023 and similar laws elsewhere, and legitimate interests in keeping under-18s off Mira): the age estimate and, if needed, the ID check.
- Verifying it's you (your explicit consent): comparing your verification selfie with your main photo. Your face geometry is biometric data, so we ask for your explicit consent on the verification screen before the check starts. You can refuse, but you won't be able to see other members clearly, send or accept requests, or be introduced to anyone without verifying.
- Travel safety (your explicit consent for sensitive information, and our legitimate interest in protecting members): if you're in a country where same-sex relationships are against the law and who you're interested in could put you at risk there, we hide your profile and pause intros while you're there. You can choose to be visible, except in countries where the penalty can be death.
- When the law requires it (legal obligation): for example, a lawful request from the police.
How matching works
Mira uses AI to read your profile and other members' profiles and estimate how well each pair fits, in both directions. You're only introduced when the fit is good both ways. Your distance and age range are preferences: if it's quiet near you, Mira may also suggest people a little outside them (and suggest you to people a little outside theirs), and says when she does. To stop this, turn on "Only this distance" or "Only this age range" in your preferences. She also learns your type from the photos you swipe on and from your yes and pass decisions, and nudges matches towards it. The AI systems are TypeSafe's Jev and Anthropic's Claude.
Mira's advice. When you ask, Mira can change your profile for you, look for people, make an intro, read your chat with a match to help you reply, and tell you how your intros have gone. She only ever shares counts of the reasons people gave for passing, and only once there are enough that nobody can be identified. She never says who said what.
Who you're introduced to is decided automatically. You can ask us to explain why you were or weren't shown someone, and to have a person review it, by emailing us.
Safety decisions. If an automatic check thinks a message is a scam, abusive or explicit, it's held back and a person reviews it. Photos can also be held for review. Bans are always decided by a person.
Mira's check-ins
To keep you posted, Mira looks at your activity and sends check-ins: who's new nearby, how her search is going, someone waiting on your reply, or an intro about to close. To ask "how did it go?" at the right time, she may use an automatic check on the latest messages in a chat with a match to see whether you've met. A person never reads these unless the chat is reported or flagged. You choose how often she checks in under Profile, and you can turn notifications off in your phone's settings.
Who we share it with
Other members see your profile and photos when you're introduced or in Browse. They see your first name, age, rough distance and area, never your exact location. While you're in travel mode, people where you're visiting see that you're visiting and until when. Members who haven't verified yet see only your first name, age, area and a heavily blurred thumbnail until they do. Verified members nearby may also see your main photo, without your name or anything else about you, in their taste deck, which teaches Mira their type.
Service providers process data for us under contract, only on our instructions:
- Clerk: sign-in (United States)
- Anthropic: AI for chat, profile writing and matching (United States)
- TypeSafe: AI for matching, photo checks and safety checks (United States)
- Didit: age checks and identity verification (European Union)
- Railway: hosting and database (Netherlands, European Union)
- Railway: photo storage (Netherlands, European Union)
- RevenueCat, Apple and Google: subscriptions and payments (United States). We never see your card details.
- Google Workspace: our support email (United States)
- Expo, Apple and Google: delivering push notifications
We never sell your data, and we don't use it for advertising.
International transfers
Our database and photos are stored in the European Union. Some providers are in the United States. Where data leaves the UK or the European Economic Area, we rely on the UK–US data bridge and the EU–US Data Privacy Framework where the provider is certified, and otherwise on the European Commission's standard contractual clauses with the UK International Data Transfer Addendum.
How long we keep it
- Your account and everything in it, including your chat with Mira, for as long as your account is open.
- When you delete your account, we delete your data and photos straight away. Backups roll off within 30 days. The one exception is reports and safety flags about, or made by, you: they're kept for up to two years so that evidence of harm isn't lost, but your name and account are removed from them and replaced by a scrambled code (a keyed hash) that only shows if the same sign-in comes back.
- Notifications and the log of what Mira did for you are deleted after 90 days.
- Biometric data: Didit keeps your verification selfie, video and any ID only to run the check and to prevent fraud. We ask Didit to erase them when you delete your account, and in any case they are permanently destroyed no later than three years after your last use of Mira. We never keep them ourselves, and we never sell, lease or trade them.
- If we ban an account, the rest of it is deleted 30 days after the ban, and we keep only a minimal record (a scrambled code made from the sign-in identifier, the date and the reason) for up to two years, so the person can't simply rejoin.
Your rights
You can ask for a copy of your data, ask us to correct or delete it, object to or restrict how we use it, withdraw consent, and ask for a copy in a portable format. Delete your account from Profile in the app, and email us for anything else. We'll reply within one month. We don't discriminate against anyone for using these rights.
If you're unhappy with how we've handled your data, you can complain to the UK Information Commissioner's Office at ico.org.uk, or, in the European Union, to the data protection authority where you live.
In the United States, residents of states with privacy laws (such as California, Colorado, Connecticut, Virginia, Texas and Washington) have the rights above, including to know, correct and delete their data, and to opt out of the sale of personal data and targeted advertising. We don't sell personal data or use it for targeted advertising. Before we collect biometric data we tell you why and for how long, and get your written consent, as laws such as Illinois' Biometric Information Privacy Act require.
Age
Mira is for adults only. You must be 18 or over to use it, and we check every member's age before they can meet anyone. If you think someone on Mira is under 18, report them from their profile or chat.
Security
Data is encrypted in transit and access is limited to the people who need it. Your chats with matches, your conversation with Mira and request notes are also encrypted in our database, with a key kept separately from it. We never store your verification selfie or ID, and your exact location is never stored.
Changes
If we change this policy in a way that matters, we'll ask you to review it in the app before you carry on.